9 REASONS WHY YOU NEED A NEW WEBSITE

9 Reasons you need a website

Not to mention all the technology that lies underneath your website. All the stuff invisible to your eye changes everyday. And the invisible stuff is anything from user experience tools to website positioning. So in order to have a user-friendly, engaging website that will put you  in the first league in your field you need to keep it up to date.

2. PLAYS MUSIC OR VIDEOS

There is nothing worse than unexpected music or video attack when you enter a website. A few decades ago people could have liked this novelty, but nowadays you have hardly any chances of a visitor staying on your page after they get bombarded with waterfall sounds or a guitar intro of your favourite rock band.

3. IS NOT RESPONSIVE

With over 60% of internet activity happening on mobile devices, you cannot afford not to have a device responsive website. If your website only scales down to mobile version people will notice immediately. And they will not be happy they have to enlarge a menu buttons just to click them. A device responsive website means it will be programmed in a way to adapt to the device it's being opened on. There will be no scaling down, it will be a fully functional, easy to navigate mobile website. And a responsive website is a standard now – just to let you know.

4. LOADS FOREVER

If it takes longer than 4 seconds for your website to load, you only have third of your online visitors patient enough to wait. Our attention span is decreasing, from 12 seconds in 2000 to only 8 in recent studies. All thanks to our smartphones (see above about responsiveness). So if your website still contains old flash and video files that take forever to load, it might be worth investing into a new design. Unless your website is just for you and you really don't care about your customers. 

5. ISN'T SEARCH OPTIMISED

Why do you have a website in the first place?
Hhhmmm for the clients to find me on the internet. 
What if they can't find you? 
They will not call me and I will not get my business...
Why would they not find you?
Hhhmmm because my website doesn't show up first?

Exactly! In each sector competition is fierce and countless. If your website is not search optimised it will get buried under your competitors search results. Professionally optimised website is a website the robots will like better thus rank higher.  Well managed SEO campaign can exceed your return of investment forecast in no time.

6. CAN'T UPDATE CMS

You moved your office, changed your phone number and only let your existing customers know about it. Somehow you have noticed you are taking less calls in. What could be the reason? Most probably you haven't updated your contact details on the website, have you? Being able to access your website content and update all the details, products and services information is crucial for you company success. Most contemporary websites allow you to manage your website content 24/7. Only by keeping your website updated you will have the guarantee it doesn't look dated and is fully functional and informative for your clients.

7. DOESN'T LINK TO YOUR SOCIAL MEDIA ACCOUNTS

If you don't have Facebook,Twitter, Instagram etc  account you don't exist, you might often hear from the younger generation. And it equally applies to business profiles too. If you do not have social media campaign in place, you do not interact with your audience then you are missing out on business opportunities everyday! Having social media also enormously helps to reinforce your brand identity and makes it so much easier for your name to be noticed and looked up quicker. Not to mention, the powerful word of mouth marketing that happens online, and is absolutely for free. So if your website doesn't lead your viewers to your social media, it's time you had a redesign.

8. IT'S ALL TEXT WITHOUT IMAGES

In late 1990s, early 2000s graphic design was still immature and that was the only reason for websites to contain mostly text with only a few images scattered around your subpages. So if your website still looks like that it's no wonder why your phone is not ringing! Contemporary website design focuses on powerful images, as people have less time and willingness to read descriptive essays of your products and services. Your old website is not taking advantage of numerous online tools and features that drive traffic and sales these days. And that is what you are after, right? Traffic converted into sales.

9. IS MOSTLY ABOUT YOU NOT YOUR CUSTOMER

We all like to be admired for our achievements. But when it comes to appealing website design it is not a way forward. Old websites would always talk about the owners, their products, the awards, the features; completely ignoring the client and the benefits coming from working with you. This has fortunately changed to focus on the user. These days, website designers put a lot of importance on  user experience, making the websites as easy yet informative and engaging for clients. So if your website still describes the features of your business that means your website is old and in desperate need of an update.